Target audience
Target audience in terms of demographics would be 15-24 group and both male/female audience due to the college being a mixed gender. Looking at demographics, the social grade audience would be E as they would be unemployed students or casual labours. The target audience would be all VALS (value life styles) as each student would be different and it wouldn’t only be groups driven by needs or groups who are belongers or achievers.

Price and how often published
The magazine would be published monthly so they would be more information which could be inserted into the magazine, if it would be weekly, they would be hardly any information and people would less likely get it, if it was monthly, more of the target audience would buy it knowing more information would be in it.
The price of the college magazine would be free or a really low price due to college students having no income due to lack of jobs and not having any EMA or other kind of income. If I market my college magazine at a really low price like 20p, I would have to insert a logo similar to this: