final magazine cover and contents page audience feedback

GoAnimate.com: final magazine cover and contents feedback by bethjswest

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final magazine cover and contents page audience feedback

GoAnimate.com: final magazine cover and contents feedback by bethjswest

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The relationship between the print and online version of my College Magazine
Website version

Print version

The relationship between the print version and website version look very similar, therefore people who view the website first may want to have a look at the printed version and vise vera, making the magazine more popular. The online version is interactive and you can easily make your way around it using the arrow keys on a keyboard, I got inspiration from this from an existing college magazine site (http://www.google.co.uk/url?sa=t&rct=j&q=college%20magazine%20website&source=web&cd=1&ved=0CB8QFjAA&url=http%3A%2F%2Fwww.online.sheffcol.ac.uk%2Fzones%2Fsitewide%2Fkieranstyles%2FGecko%2520A3.pdf&ei=mVevTrDVDsr18QO1op2dAQ&usg=AFQjCNHI_ytF3eCDdUTGmue1ZET0Y_gFYA) (URL) it is like this because it is a PDF file.

website mock up

How I would promote the launch of my magazine on the internet.

I would promote the launch of my magazine using various types of blogging and social sites like Tumblr, Blogger and facebook to name a few. I would persuade people from the college to “like” the college magazine on facebook or “follow” the page on Tumblr to get the word out and promote the magazine even more. “Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence” this means that i would have to think of a way of rapidly growing the popularity of the magazine. But how would I do this? These are just a few of the ways I have thought about using viral marketing to persuade people to get the magazine:
1.Give away freebies
“like us on facebook and get £2 off a ticket for this years Christmas Wyke Party!!!” post things like this which have something to do with getting money off something or getting something for free which will result in more likes on a facebook page or more follows on tumblr which will make the magazine more popular.

2. magazine teasers
Teasers or exclusive with no description or caption published on facebook, tumblr or blogger on the magazine website to get people excited, it would say something next to it like “COMING SOON AT WYKE…”

3. youtube channel
A recent study found that about 62% of college students download at least one online video each day, so this would be a successful way to market the magazine as people would also find it easier to just watch a video than read through a whole lot of information.

fourth draft audience feedback

GoAnimate.com: fourth draft by bethjswest

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fourth draft analysis

fourth draft on Prezi

third draft audience feedback

GoAnimate.com: third draft by bethjswest

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third draft

third draft on Prezi

second draft audience feedback

GoAnimate.com: second draft audience feedback by bethjswest

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second draft analysis

second draft on Prezi

Photos and choices

This is my first picture i took. This shows the pictures of past new york trips displayed on the Media corridors, it shows how enthusiastic the college it is as they are presenting it around the college. The students also look really enthusiastic and look like they are enjoying the trip. I think i am going to do an article on the yearly New York trip and denotate this with these pictures. I could also use Puff in this article to promote the yearly New York trip to fellow and upcoming students.

This is Oak, one of the main parts of the college where everyone socialises where the canteen, library and lockers are. The main entrance is located in this building aswell. This also shows the new layout of the building, i could add an article to my magazine about how much it costs and the newly created college facilities and how they have new excellent sport facilities and the landscaped area which provides an extensive external social space.

This is the entrance to the canteen. It also shows a student walking past the canteen dressed casually with a folder in his hand, this is a standardised stereotype of the typical college student. We can also see the map of Wyke College on the wall and the cash machine which was added to the college by the student committe- i could comment on this by doing an article on how the student committee affects the college for the wellbeing of the students.

,

This is a photo of an art piece made by someone who does Art at Wyke College. This is located in the main hallway of Wyke College above the lockers.

This is a photo of a student whos studies at Wyke College. I don't think i will choose this as my main image for the front cover of the magazine but i could use this picture in the layout of some of the articles, for example socialising.

This is another student at Wyke College. He is a second year at wyke which would help appeal the magazine to both target audiences of the amgazine. He is wearing a sports hoodie which denotates that he is proud of been at the college.

This is one of the students at wyke college. I could use this as the background of the front of the magazine, she also looks happy and enthusiastic about been in the college.

This is the main entrance to wyke. The colouring of the photo looks slightly dull so i could edit it to make it look brighter and more effective.

This is the teams notice board which is presented in the hallway of the sports department. I could add this to the sports and achievements article.

This is a photo of the sport trophies and medals which are located as you walk into the front entrance. It shows how proud the college are of their success of their students especially as it clearly located at the front of the college and people can see it as soon as they walk in. I think i would but this inn the sports article and make this the main image of the article below the headline of the article. I could add intertextuality to the article to compare the students to popular footballers, this could add popularity to the magazine and people would read on, this would also connect to the target audience as they would be college students.

This photo is of a student at Wyke College who is focused on her Photography work and looks like she is enjoying it, The photo also shows the equipment on offer in the Media & Photography courses.

This is a photo of the main socialising site of the college where everyone socialises in the Summer and sits on the grass. I could add this photo to the layout of the page in the article about socialising in and around the college. i could also add this to the article about the new site of the college as this clearly connotates the open pan space of the college.

contents page draft

mock up designs

mock up designs

First Draft

Initial Ideas Prezi

Copy of initial ideas based on market research on Prezi

This is what the barcode on my magazine would look like

Target audience
Target audience in terms of demographics would be 15-24 group and both male/female audience due to the college being a mixed gender. Looking at demographics, the social grade audience would be E as they would be unemployed students or casual labours. The target audience would be all VALS (value life styles) as each student would be different and it wouldn’t only be groups driven by needs or groups who are belongers or achievers.

Price and how often published
The magazine would be published monthly so they would be more information which could be inserted into the magazine, if it would be weekly, they would be hardly any information and people would less likely get it, if it was monthly, more of the target audience would buy it knowing more information would be in it.
The price of the college magazine would be free or a really low price due to college students having no income due to lack of jobs and not having any EMA or other kind of income. If I market my college magazine at a really low price like 20p, I would have to insert a logo similar to this:

The Lewisham college magazine

LIIAR Analysis
L: The masthead is one of the most dominant features along with the main image. It is striking yet not over the top, the alignment of ‘the’ and the cool yet sophisticated, basic font helps to create a young vibe about the magazine to represent the target audience. There is not a clear house-style colour scheme, it is just basic black and white, maybe the colours differ due to what the main image is but if it was permanently like this it would appear abit stand offish and boring. If I looked at the contents page and the cover page I would not be able to put them together due to the difference in everything; house-style, layout, font. The main image is a full body shot and shows the activities you are able to do at the college which would appeal to the non-student audience who are thinking about going to the college.
There is not enough text on the cover page, yet too much on the contents page. The layout on the contents page is almost too organised and looks like a standard information booklet, they haven’t really put the audience and representation into consideration.
I: The institution is Lewisham College which is clear in the logo situated in the bottom right hand corner, this could have been bigger as people may not know the college name by the initials LC.
I: The attitude of the college they are reflecting upon the college magazine is about winning and succeeding, the girls pose connotes stardom and success as the limelight is on her, she looks like she is proud of going to the college as she has succeeded. The magazine have created a good balance between the social side and studying side of college embracing the societies happening around the college and fun clubs to join.
A: The audience would be anyone who attends the college, also teachers and general staff may want to access the magazine for extra insight into the college. Also people who are thinking about going to the college.
R: The students have been represented in a positive way, as it shows achievements of awards and an article about a student’s journey from “cleaner to award winner” They are trying to embrace the idea that Lewisham College is full of young, talented, gifted pupils.

East Riding College Student Magazine

LIIAR Analysis
L: The masthead should be the most dominant feature of the front cover and stand out; it should be a short memorable magazine title as well. “Student life” isn’t very striking or memorable. The main image is a long shot, the denotation of the college students is not a very positive one at all, it is all doom and gloom. The gloomy silhouettes go with the black background but it doesn’t embrace what a college magazine should portray. There is not a clear house-style colour scheme, the cover page is literally just black and white but the contents page suddenly introduces neon green which doesn’t really help to connect both of the pages together. There is a few thumbnail pictures on the contents page which illustrate the articles inside the magazine, there is no kind of caption which helps direct the reader to the page although the photos clearly indicate that they are education and at least have something to do with the magazine and not just randomly placed there. The magazine requires no price or barcode because it is free. The line ‘Media students in Berlin’ is used to tell us about the picture but it doesn’t give us much information about it like why they’re where in Berlin and what they were doing.
The layout is bland and simple; the only interesting thing to say is the curved edges of the contents page box which adds a young, urban feel. The text is like a normal contents page would look.
The fonts on the contents page and front cover are completely different, with one title being serif and the other being sans serif.
I: The institution of the college magazine would be East Riding College as they have produced it. The logo is situated quite largely on the cover page which helps us immediately recognise that this is the institution. Additionally another institute which could be related to a magazine would be its publisher however we know that the magazine was published within the college by the students as it tells us on the first main page.
I: The ideology of the magazine is not very clear at all, we can see that the institution have tried to generalise the information in the magazine making it a basic college magazine with no focus on one certain issue e.g. student finance. We could have worked out the ideas and attitudes expressed in the magazine through clear connotations, denotations and representations but there is nothing much to see apart from that it is a standard college magazine.
A: The magazine is aimed at students who attend the college and whom are looking for extra information and extra-curricular activities and trips etc.

R: The cover certainly doesn’t represent the students in a positive way, in fact they look very anti-social and unhappy and that the trip to Berlin wasn’t even that good as they look still and motionless and don’t even look like they are being educated. They all look like camera-shy teenagers with hoodies on which doesn’t represent the students or the college in a positive way and are just going with the dominant stereotype teenagers have always had.

Grimsby Institute College Magazine LIIAR

LIIAR Analysis:
L: The long shot of the casually posed male teenager is both striking and engaging and has been promoted to create a particular perception of the college amongst the reader, which is the brand image. The connotative meaning is clear through his confident yet relaxed pose; he feels happy in his college surroundings. The institution has tried to connote the relaxed clothing style of the student which the reader can relate to throughout their own cultural experiences which they bring to the text.
The masthead is a large dominant, bold icon which is noticed instantly using a simple yet striking font. On the contents page it gets over complicated with a lot more pictures and a strapline for every headline which cramps things a little. The blue, white and clear is a clear house-style which looks very cool and hip which would relate to the target audience and show that it is not just a boring college magazine. The contents page differs slightly and adds a lot more range of colours; this complicates the layout and does not help to fix the representation and brand image which is clear on the front cover.
The headline/strapline of the articles inside the magazine are very engaging and humorous with use of slang and alliteration. It can be read in different ways and is not what you would usually find on the cover of a college magazine. This continues into the contents page where witty statements are used on the headlines and straplines of the pages. Thumbnails are used which clearly illustrate other articles in the magazine although these aren’t very clear, a caption for some of the pictures could have helped to direct the reader.

I: The institutions that have produced the college magazine have thought clearly about a lot of things including the target audience, ident of the magazine and the brand image. The target audience is very similar to the one I am targeting in my college magazine, although I want to make sure I target the actual college and its courses alongside helping the students with their worries and issues.

I: The moral of the magazine is to leave with a better understanding of the issues they are facing and a feeling that they are not alone. The college magazine have made sure that the audience knows the magazine is aimed at them and not their parents or teachers therefore they can feel they can read it from their own point of view and personalise themselves with it.

R: the magazines have represented college students as a casual standardised stereotype, which is a safe option as this broadens the general target audience so everyone feel they can read the magazine without feeling like it is written for a certain person or group.

Grimsby Institute College Magazine

LIIAR Analysis:
Grimsby Institute College Magazine
L: The long shot of the casually posed male teenager is both striking and engaging and has been promoted to create a particular perception of the college amongst the reader, which is the brand image. The connotative meaning is clear through his confident yet relaxed pose; he feels happy in his college surroundings. The institution has tried to connote the relaxed clothing style of the student which the reader can relate to throughout their own cultural experiences which they bring to the text.
The masthead is a large dominant, bold icon which is noticed instantly using a simple yet striking font. On the contents page it gets over complicated with a lot more pictures and a strapline for every headline which cramps things a little. The blue, white and clear is a clear house-style which looks very cool and hip which would relate to the target audience and show that it is not just a boring college magazine. The contents page differs slightly and adds a lot more range of colours; this complicates the layout and does not help to fix the representation and brand image which is clear on the front cover.
The headline/strapline of the articles inside the magazine are very engaging and humorous with use of slang and alliteration. It can be read in different ways and is not what you would usually find on the cover of a college magazine. This continues into the contents page where witty statements are used on the headlines and straplines of the pages. Thumbnails are used which clearly illustrate other articles in the magazine although these aren’t very clear, a caption for some of the pictures could have helped to direct the reader.

I: The institutions that have produced the college magazine have thought clearly about a lot of things including the target audience, ident of the magazine and the brand image. The target audience is very similar to the one I am targeting in my college magazine, although I want to make sure I target the actual college and its courses alongside helping the students with their worries and issues.

I: The moral of the magazine is to leave with a better understanding of the issues they are facing and a feeling that they are not alone. The college magazine have made sure that the audience knows the magazine is aimed at them and not their parents or teachers therefore they can feel they can read it from their own point of view and personalise themselves with it.

A: The target audience of this specific college magazine would be the students themselves. The institution has marketed this in a very casual way to target this audience.

R: the magazines have represented college students as a casual standardised stereotype, which is a safe option as this broadens the general target audience so everyone feel they can read the magazine without feeling like it is written for a certain person or group.

Identify and explain choice of college to feature in your premilinary task

The choice of my college will be Wyke College as I want to portray what I think the college represents in the magazine due to my personal understanding of the college. I will have a personal insight into how it feels to be a student at the college and the advantages and disadvantages, how to succeed in getting your a levels and passing your exams at Wyke College.
Wyke college would have a clear target audience of all value life styles and the magazine would have to capture all of these niche audiences individually to come together as one.

GoAnimate.com: LIIAR anaylsis on the brief by bethjswest

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