Q magazine is a high competitor alternative magazine and has a cover price of £3.90 and is published monthly in the UK. The target audience for Q magazine are the older generation such as people in their 30's and 40's who are looking for a different mode of address, more sophisticated and just want to know more about the music instead of what colour pants so and so is wearing. Q magazine is a highly respected music magazine in the UK and can get away with a high price because its monthly, has a more mature target audience and even have their own Q awards and Q TV channel.
Kerrang! Magazine is published weekly at a price of £2.20, I thought that the price had increased from the original £1.99 (I used to buy it for the £2.20 it is now because there were more articles.) However, it seems that there is still the same amount of articles, just a lot more pages dedicated to just adverts filling up the whole magazine and making the reader turn pages at a time just to read the next article. The answer to this dramatic increase in the number of adverts is of course money. Kerrang has become a lot more mainstream now and is the number 1 UK music magazine due to its content suiting to the scene and due to this popularity, more companies, bands etc are wanting to advertise in the magazine as well.
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