Language-
the masthead of this double page spread is clearly identified positioned in the middle of the page, it is the title of whom the article is about which is "the teenagers" the black, white and blue clear house style flow into this double page spread which is similiarly used on the front cover. The blue connotates a cool vibe especially to the audiene the double page spread is targeted at. The magazine has opted for a long two column article instead of the usual interview Q&A theme which relates to the more inquisitive university type reader. The anchorage of the main image relates to the overall personality of the artist "the teenagers" which follows with a caption saying "young and dumb" and with a central quote breaking up the text saying "of course, were a sexual band, were teenagers and thats all they think about" the main image captures their laidback teenager like attitude perfecty.
Institute-
NME is distributed by the media institution IPC. They are a highly sucessful media publisher in the UK. They offer a wide range of different magazines to their audiences.
Ideology-
The NME promotes the consumption of new indie music. Their audience is centred around 70% male. It focuses heavily on acts that are not yet comercially sucessful and aims to promote new music. The idea of this specific double page spread is too focus on the particular artist and let everyone know the musically upcoming trends in the column titled "everyones talking about"
Representation-
"The Teenagers" are represented stereotypically in a teenager way which is what the whole double page spread focuses around.
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